Xtreme Paintball Xperience (checkout that project) had reached the top of its revenue potential in its first six months of opening for business. The good news (and the bad news) was that they had reached the top.
Their success was based on our application of “the process” to their mission, so they tapped us again. Our mission was to develop a new revenue stream but we had to take advantage of the investment in the paintball facility project.
The reason they had reached the top so quickly was the product offering and delivery were so good, the marketing effectively reached the masses in the market, and the small subset of the population that would be “paintball players”. We needed to find a way to increase the size of the market without losing the recent investment in a paintball facility.
Our team performed a study. What we found has vastly expanded the potential customer base. The biggest issue with an extreme activity is the number of people willing to participate. We found a way to soften the perception of extremeness without changing the actual required resources by developing Adventure Attractions.
Adventure Attractions is a game where the customers play the role of the “Good Guys” and use military style paintball gear to hunt down the actors who play the “bad guys”. We have used our production capabilities to develop a series of games to keep customer interest. The bigger titles are:
These games play out like a movie or video game but in real life. The guest is playing against an actor so the guest can choose his/her level of intensity. Easy level has our actors shooting “near” them and hard level, well let’s just say our actors aim to please in this level of difficulty.